All Of The Lights
(Directed by famous Hip hop music video director, Hype WIlliams.)
Williams plays around with typography for the chorus of the song (throughout the whole video).... using only the words of the chorus at the beginning of the video. Using a wide variety of fonts for the individual words, conveying no real sense of uniformed style, in terms of the typography. Textures, within the fonts is also widely used.
Colour.Style.Camera.
The start of the video features a young girl walking across a bleak, winter city (which is assumedly West's home city of Chicago) ... The use saturated black and white is not dissimilar to the same style in West's video "Heard Em Say"
Only a minute later , are we introduced to Kanye West, via a midshot (in an tight alley way) which only exposes the top half of his legs and upper body. His face shadowed out, with various bright colours added in after filming. Various similar shots are present throughout the whole video.
The whole video incorporates shadows, heavily, with a selection bright colours, flashing continuously throughout the video...lights obviously being the prominent theme of the video.
Critically, i feel that the video doesn't efficiently use the lighting in a way thats compelling. In other words i feel that the use of constant rapid flashing is distracting....However I think if the use of the different flashing colours was radically reduced, the effect and impact would have been greater.
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